Champs Elysées SA, a public limited company, was established on May 31, 2011, in Neuchâtel, Switzerland. The company was founded with the vision of designing and manufacturing high-quality watches and fine jewelry, combining Swiss craftsmanship, innovation, and timeless elegance.

Committed to excellence, Champs Elysées SA upholds the highest standards of quality and precision, creating products that reflect the rich heritage of Swiss watchmaking while embracing modern design and technology.

Located in the heart of Switzerland, Neuchâtel is renowned for its centuries-old watchmaking heritage and continues to uphold this proud tradition. In line with this legacy, Champs Elysées SA collaborates with distinguished designers, master watchmakers, and skilled artisans to create exceptional timepieces that embody Swiss excellence.

The founder of Champs Elysées SA, Mr. Keyvan Lamepour, was born in Tehran and began his career in the watch industry in 1991. Over the years, he has gained extensive expertise across various sectors of the watch business, including retail, importation, distribution, and the representation of prestigious Swiss watch brands throughout the Middle East and Europe.

Champs Elysées is a brand inspired by the elegance and sophistication of Paris, combined with the precision and craftsmanship of Swiss watchmaking, created for those with a refined sense of style. The brand represents the harmonious fusion of these two worlds, crafting exceptional timepieces using the finest materials, including gold and diamonds.

As the sister company of Champs Elysées SA, Negin Arman Tejarat is proud to invite you to discover the brand’s exclusive collection of luxury watches and jewelry, where timeless elegance meets Swiss excellence.